At The Most, we’re tackling the major pain points for consumers with ethnic hair. We’re data-driven, science-forward, and personally experienced with the time and attention that goes into maintaining textured hair.  Our line of hardware and merchandise includes liquid hair products, detangling tools, and a first-of-its-kind appliance for styling curly, coily, and kinky hair. 

Since our launch in 2018, our efforts to apply culturally-informed engineering have yielded exciting results. The Most is part of the Sephora Accelerator, the next round of Pipeline Angels 2019, the due diligence round of the 1863 accelerator, the 2019 cohort of Founder Gym, and the hardware-specific Philadelphia accelerator Next Fab. We also won the Unilever Shea Moisture New Voices award in 2019. Most recently, we have launched an ecommerce shop to sell the products we develop. In the first three months after the launch, monthly sales have grown 2x each month. Not only do we plan on maintaining this growth, but we also plan on developing a strong community around our brand. We are dedicated to improving the experiences of the Black community in America and we look forward to building strong solutions  so that we can ultimately bring that respect and love to the many consumers with coiled, curly, and kinky hair around the world.