Our minimal viable product, the CarpeDM dating app, was launched in January 2019. Technology has dramatically changed how singles meet, date, and communicate. The results have been a mixed bag. Catfishing, mismatched expectations, ghosting, unsolicited photos, dollars wasted on awkward first dates—with all of the potential pitfalls, it’s easy to see why some singles feel like the dating scene can be a huge waste of time. However, CarpeDM has generated considerable attention in an established market because we do things differently. Carpe Diem Social was founded in 2018 with a simple goal: combine the convenience and utility of digital dating with the chemistry and connection of direct socialization.