36% of American businesses are women-owned, and 99.9% of them are considered small businesses. Based on these statistics, there’s a very good chance you’re a woman who owns a small company.
As a woman (and especially if you’re a woman of color), it can be difficult to get your business off the ground. To help you out, here are 4 key tips for networking women.
1. Attend Gender-Specific EventsWhen you attend conferences geared towards women, you’ll find that networking is a lot easier to do, especially if you’re in a male-dominated field. When women get together, they tend to band together to support one another. When you feel comfortable in a space, you tend to feel more confident. This can motivate you to make more connections that you would’ve had you attended a mixed-gender event.
2. Join Co-Working SpacesCo-working spaces are great places to link up with other entrepreneurs. Whether they’re also struggling in the road to success, or they own hugely profitable companies, you’re sure to find a mixed bag of like-minded people. Mingling with entrepreneurs you meet in co-working spaces serves two purposes:
- You can put your heads together with those who have just started out and help each other bring in business,
- You can get some mentoring from those who are more experienced.